A 'True' Look at the Making of Shoes Like Pottery

One thing I have never got my head around, is when a brand, store or filmmaker goes to the effort of finding a great subject or getting a rare opportunity to, for example, shoot inside a factory, film around somebody's studio or interview somebody that rarely goes on record, and then only puts out a film lasting 1-2 minutes. One of the main offenders is Mr. Porter. In 2013, Mr. Porter were granted access to film inside the Stone Island workshop in italy, to interview CEO Carlo Rivetti & have the opportunity to see the design process and garment treatments. They must have got so much great footage, but the final film was stripped down to a measly 2.5 minutes. https://www.youtube.com/watch?v=IwSN6aII9tM Sure, certain types of 'promo' films need to be kept very short, but when you have such a great subject & access to something rarely accessible to the public, I think you should make a real feature out of it rather than scrap the lions-share of the footage in the final edit. One that doesn't fall foul of this, is a film I found that took the viewer to Kurume and inside the factory where Shoes like Pottery shoes are made. This film is just under 10 minutes long, and while it has no commentary, no effects, no transitions, it gives you a great sense and feel for what goes on there. The camera is left to film, unbroken, large chunks of the process that goes into making a pair of these cracking shoes. Take a look below: https://vimeo.com/48799689