If the first thing that springs to mind when you hear the term 'Art Deco' is the snide plates and tea pots that are always found & flogged on Cash in the Attic, then you are actually, kind of, spot on. Art Deco is an artistic style that was born in Europe, and in particular France, in the 1920's (but it didn't actually 'get' the term 'art deco' until the 60s). The style affected and influenced future industrial design, photography, fashion, film and countless other artistic disciplines. The art deco style was a style based on tradition and made use of bold and saturated colour palettes to create a mix of geometric shapes, florals and other motifs. The style was used on a huge range of things, from mirrors and fabric to buildings and interiors. This is where Danish clothing wizards, Soulland, drew their inspiration for their SS15 collection. The collection features a mix of their usual signature graphics and branding on high-quality sweats and oxford cotton shirts, to the art deco-inspired embroidered shirts and floral-decorated t-shirts.